Overview

GTag aims to assist visually impaired and blind people in doing grocery shopping independently in an urban context. It consists of a mobile app and third-party NFC tags. The primary function of GTag is to record grocery-related information (e.g., expiration dates, cooking instructions, etc.) while in-store and replay them anytime post grocery shopping. 

Timeline

08/2021 - 12/2021

Tools

Figma

Qualtrics

Excel

Otter.ai

Team

Watson Hartsoe

Tommy Ottolin

Meichen Wei

Qiqi Yang

My Role

UX Designer

UX Researcher

Problem

In the context of grocery shopping and consuming purchased food products, there are a few common problems for people with vision loss.

Obtain information from food packages, especially for expiration dates

Identify foods in the same size and shape

In the grocery shopping context

How could we minimize cognitive load for visually impaired people by making information accessible?